Use Google Analytic to keep track of the traffic to your site

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Since I discovered Google Analytic, I have been using them to keep tab of the traffic in my site. It lets me know how many visitors I get each day, from which countries my visitors come from, what are the keywords used to reach my site, the bounce rate in my site etc. All these features are very good for us to analyze and help in building more traffic to our site. And did I mention that it is free to use too?